Free tool
The Hook Library
50 opening lines that stop the scroll. Copy one, fill in the blanks, and film it.
4 Rules for a
scroll‑stopping hook 🪝
- Clear. Easy to understand.
- Care. Family, money, time or safety.
- Problem. A pain they already have.
- Solution. You have the answer.
Say it in the first 3 seconds of your video.
Each hook shows the rules it leans on.
- 1
Stop doing this to your [thing] before it costs you [$X].
CareProblem - 2
3 signs your [thing] won't make it through [winter].
CareProblem - 3
If your [thing] does this, call someone today.
ProblemSolution - 4
The mistake I see in almost every Kansas City [home / yard / basement].
CareProblem - 5
Don't sign that [quote / contract] until you ask this one question.
CareSolution - 6
This tiny [leak / crack / noise] turns into a [$X] repair.
CareProblem - 7
Most people ignore this until it's too late.
CareProblem - 8
Never hire a [pro] who can't answer this.
CareSolution - 9
Here's what happens when you skip [maintenance task].
CareProblem - 10
You're probably doing this wrong, and it's costing you money.
ClearProblem - 11
How to save [$X] on [service] this year.
CareSolution - 12
Here's what a [$X] [job] actually includes.
ClearCare - 13
Why the cheapest quote usually costs you the most.
CareProblem - 14
Where your money really goes on a [project].
ClearCare - 15
The [$20] fix that saves you a [$2,000] repair.
CareSolution - 16
Is [upgrade] worth the money? Here's the honest answer.
CareSolution - 17
What [$X] buys you in [neighborhood] right now.
ClearCare - 18
3 costs nobody tells you about before you [buy / start / sign up].
CareProblem - 19
Myth: [common belief]. Fact: [the truth].
ClearProblem - 20
Everything you've heard about [topic] is wrong.
ClearProblem - 21
Your [neighbor / brother-in-law] is wrong about this.
ClearProblem - 22
[Common advice] sounds right. It isn't.
ClearProblem - 23
The truth about [trend] that most [pros] won't tell you.
ClearProblem - 24
No, you don't need [expensive thing]. Here's why.
ProblemSolution - 25
I believed this for [X] years. I was wrong.
ClearProblem - 26
Watch what we found behind this wall.
Problem - 27
This is what a [unit] looks like after [X] years with no service.
CareProblem - 28
Guess how much this [job] cost.
ClearCare - 29
We almost walked away from this job. Here's why we didn't.
Problem - 30
Nobody expected what was under this [thing].
Problem - 31
A day in the life of a Kansas City [business owner].
Clear - 32
Here's exactly what happens after you call us.
ClearSolution - 33
[X] hours of work in [X] seconds.
Clear - 34
What would you do with this [room / space]?
Clear - 35
Do this once a [month / season] and your [thing] will last years longer.
CareSolution - 36
The 30-second check every homeowner should do.
CareSolution - 37
How to tell if you need [service] in under a minute.
ClearSolution - 38
Ask this one question before you hire any [pro].
CareSolution - 39
Try this before you call a [pro]. It might save you the trip.
CareSolution - 40
The easiest way to [result] without [pain].
ClearSolution - 41
Here's exactly what to do if [emergency] happens.
CareSolution - 42
3 things to do before [season] hits Kansas City.
CareSolution - 43
Kansas City homeowners, this one's for you.
ClearCare - 44
If you live in [neighborhood], watch this.
ClearCare - 45
Why Kansas City weather is brutal on your [thing].
CareProblem - 46
What [X] years of [your work] in Kansas City taught me.
Clear - 47
The question Kansas City customers ask us most.
ClearSolution - 48
Our customer thought this was a [$X] problem. It wasn't.
ProblemSolution - 49
Here's why we tell some customers no.
Care - 50
You don't need to know [your industry]. You just need to know this.
ClearSolution
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