Step 1 of 3 · Free tool
The Hook Library
One question. Get 10 hooks written for your business, best first, each with what the video is about.
Browse all 50 templates.
Fill in the blanks yourself, or answer the question above and we’ll write them for you.
- 1
I'm probably going to regret sharing this, but…
Insider hook · Care, Problem - 2
I'll probably get canceled for saying this, but [hot take about your industry].
Insider hook · Care, Problem - 3
Here's the unspoken rule of [your industry] that nobody tells you.
Insider hook · Clear, Solution - 4
What your [pro] won't tell you about [topic].
Insider hook · Care, Problem - 5
Here's what a [$X] [job] actually includes.
Insider hook · Clear, Care - 6
The question I get asked every single day.
Insider hook · Clear, Solution - 7
I was today years old when I realized why this actually happens.
Insider hook · Problem - 8
Stop scrolling if you're still doing this the hard way.
Pattern interrupt · Problem, Solution - 9
This is a harsh truth, but someone needs to say it.
Pattern interrupt · Problem - 10
You don't need more [time or money], you just need to change this one thing.
Pattern interrupt · Care, Solution - 11
I used to think [common belief] was true, until this happened.
Pattern interrupt · Problem - 12
You're probably doing this wrong, and it's costing you money.
Pattern interrupt · Care, Problem - 13
Stop doing this to your [thing] before it costs you [$X].
Pattern interrupt · Care, Problem - 14
Are you actually stuck, or are you just doing this?
Pattern interrupt · Problem - 15
Let me save you months of trial and error in about 30 seconds.
Saves time or money · Care, Solution - 16
Before you spend any money on [your service], watch this.
Saves time or money · Care, Solution - 17
This is the laziest way to get [result they want].
Saves time or money · Clear, Solution - 18
If you have 60 seconds, I can fix your [common problem].
Saves time or money · Clear, Solution - 19
Why the cheapest option usually costs you the most.
Saves time or money · Care, Problem - 20
The [$20] fix that saves you a [$2,000] problem.
Saves time or money · Care, Solution - 21
How to save [$X] on [your service] this year.
Saves time or money · Care, Solution - 22
3 costs nobody tells you about before you [buy / start / sign up].
Saves time or money · Care, Problem - 23
Most people ignore this until it's too late.
Warning · Care, Problem - 24
3 signs your [thing] needs attention before [season].
Warning · Care, Problem - 25
If your [thing] does this, call someone today.
Warning · Problem, Solution - 26
Don't sign that [quote / contract] until you ask this one question.
Warning · Care, Solution - 27
Never hire a [pro] who can't answer this.
Warning · Care, Solution - 28
Here's what happens when you skip [the step everyone skips].
Warning · Care, Problem - 29
The mistake I see from almost every [type of customer].
Warning · Clear, Problem - 30
Myth: [common belief]. Fact: [the truth].
Myth buster · Clear, Problem - 31
Everything you've heard about [topic] is wrong.
Myth buster · Clear, Problem - 32
Your [neighbor / brother-in-law] is wrong about this.
Myth buster · Clear, Problem - 33
[Common advice] sounds right. It isn't.
Myth buster · Clear, Problem - 34
The truth about [trend] that most [pros] won't tell you.
Myth buster · Care, Problem - 35
No, you don't need [expensive thing]. Here's why.
Myth buster · Problem, Solution - 36
I believed this for [X] years. I was wrong.
Myth buster · Clear, Problem - 37
If you only watch one video today, make it this one.
Curiosity hook · Care - 38
Guess how much this [job] cost.
Curiosity hook · Clear, Care - 39
We almost said no to this customer. Here's why we didn't.
Curiosity hook · Problem - 40
You won't believe what we found when we [did the job].
Curiosity hook · Problem - 41
Here's exactly what happens after you call us.
Curiosity hook · Clear, Solution - 42
[X] hours of work in [X] seconds.
Curiosity hook · Clear - 43
A day in the life of a [your town] [business owner].
Curiosity hook · Clear - 44
If you live in [your town] and [have this problem], this is for you.
Local & personal · Clear, Care - 45
[Your town] [customers], this one's for you.
Local & personal · Clear, Care - 46
Why [your town] [weather / traffic / season] is hard on your [thing].
Local & personal · Care, Problem - 47
What [X] years of [your work] in [your town] taught me.
Local & personal · Clear - 48
The question [your town] customers ask us most.
Local & personal · Clear, Solution - 49
Here's why we tell some customers no.
Local & personal · Care - 50
If you're the kind of person who struggles with [problem], listen closely.
Local & personal · Clear, Problem
How to use a hook
A hook that stops the scroll does four things:
- Clear. Easy to understand.
- Care. Family, money, time or safety.
- Problem. A pain they already have.
- Solution. You have the answer.
Then:
- Say it first. Your first word is the first word of the hook. No “Hey guys,” no logo.
- Put it on screen. Many people watch with the sound off, so the hook is also your first text.
- Lean on one word. Pick the word that matters most and hit it a little harder.
- Keep the promise. If the hook says “3 signs,” give three signs.
- Repeat the winners. A few videos will beat the rest. Make more like those.
Next: put your hooks on a calendar.
The Content Calendar plans a post for every day of your week, each with the exact words to say.
Open the Content Calendar