Short-form video for busy business owners
Get attention.Build trust.Grow your business.
Not “X videos for X dollars.” A system that brings in more customers and increases revenue.
Swipe to see more
The plan is free, takes about a minute, and doesn't come with a sales call.
Client reviews
What it's like to work with us
5.0 from every client we've filmed with
"Everywhere I go, people are mentioning my videos. I didn't have the time to film or edit. Working with Jerry made it so easy."
Free tool
How visible is your business, really?
Answer 8 quick questions about your social media. You'll get a Visibility Score out of 100 and the three fixes that would move it most. Built for owners, not marketers.
8 questions. About 2 minutes.
No email needed to see your score.
Not "X videos for X dollars." A system that brings in more customers and increases revenue.
The Content-to-Lead System: one goal, one audience, one call to action, and a monthly report on what it's actually bringing in.
1. Plan
We map a month of content around the customers you want more of, mixing videos that entertain, teach, and show you're local.
2. Film
One shoot day a month at your office, your storefront, or wherever the work happens. You do what you're great at. We capture it.
3. Edit
10 to 12 finished short-form videos with hooks, captions, and on-screen text that works with the sound off.
4. Measure
Every month you see views, saves, and shares, plus the number that matters: calls and leads.
Want us to post it for you too? Scheduling and publishing is available as an add-on, with no password sharing required.
See if you're a fitReal results from real Kansas City businesses
Trevor Lorance and his team at Charboneau Lorance Real Estate Group in Lee's Summit have worked with Ellis Creative since March 2026. Here's where their business stands compared to last year.
"Everywhere I go, people are mentioning my videos. I knew I wanted to lean more into social media and video, but I didn't have the time to film the videos, especially to edit them. Working with Jerry made it so easy."
Free tools to get you posting
Use these on your own. When you want someone to handle the filming and editing, we're here.
Free tool
The Hook Library
50 opening lines that stop the scroll. Every one follows four rules: it's instantly clear, it ties to something people care about protecting (their home, money, time, or safety), it names a problem, and it promises a fix. Copy one, fill in the blanks, and say it in the first 3 seconds.
- 1
Stop doing this to your [thing] before it costs you [$X].
Survival: protects their home or money - 2
3 signs your [thing] won't make it through [winter].
Survival: protects their home or money - 3
If your [thing] does this, call someone today.
Survival: protects their home or money - 4
The mistake I see in almost every Kansas City [home / yard / basement].
Survival: protects their home or money - 5
Don't sign that [quote / contract] until you ask this one question.
Survival: protects their home or money - 6
This tiny [leak / crack / noise] turns into a [$X] repair.
Survival: protects their home or money - 7
Most people ignore this until it's too late.
Survival: protects their home or money - 8
Never hire a [pro] who can't answer this.
Survival: protects their home or money - 9
Here's what happens when you skip [maintenance task].
Survival: protects their home or money - 10
You're probably doing this wrong, and it's costing you money.
Survival: protects their home or money - 11
How to save [$X] on [service] this year.
Pain point: nobody wants to overpay - 12
Here's what a [$X] [job] actually includes.
Pain point: nobody wants to overpay - 13
Why the cheapest quote usually costs you the most.
Pain point: nobody wants to overpay - 14
Where your money really goes on a [project].
Pain point: nobody wants to overpay - 15
The [$20] fix that saves you a [$2,000] repair.
Pain point: nobody wants to overpay - 16
Is [upgrade] worth the money? Here's the honest answer.
Pain point: nobody wants to overpay - 17
What [$X] buys you in [neighborhood] right now.
Pain point: nobody wants to overpay - 18
3 costs nobody tells you about before you [buy / start / sign up].
Pain point: nobody wants to overpay - 19
Myth: [common belief]. Fact: [the truth].
Curiosity: challenges what they think they know - 20
Everything you've heard about [topic] is wrong.
Curiosity: challenges what they think they know - 21
Your [neighbor / brother-in-law] is wrong about this.
Curiosity: challenges what they think they know - 22
[Common advice] sounds right. It isn't.
Curiosity: challenges what they think they know - 23
The truth about [trend] that most [pros] won't tell you.
Curiosity: challenges what they think they know - 24
No, you don't need [expensive thing]. Here's why.
Curiosity: challenges what they think they know - 25
I believed this for [X] years. I was wrong.
Curiosity: challenges what they think they know - 26
Watch what we found behind this wall.
Curiosity: they have to see how it ends - 27
This is what a [unit] looks like after [X] years with no service.
Curiosity: they have to see how it ends - 28
Guess how much this [job] cost.
Curiosity: they have to see how it ends - 29
We almost walked away from this job. Here's why we didn't.
Curiosity: they have to see how it ends - 30
Nobody expected what was under this [thing].
Curiosity: they have to see how it ends - 31
A day in the life of a Kansas City [business owner].
Curiosity: they have to see how it ends - 32
Here's exactly what happens after you call us.
Curiosity: they have to see how it ends - 33
[X] hours of work in [X] seconds.
Curiosity: they have to see how it ends - 34
What would you do with this [room / space]?
Curiosity: they have to see how it ends - 35
Do this once a [month / season] and your [thing] will last years longer.
Solution: an easy win right away - 36
The 30-second check every homeowner should do.
Solution: an easy win right away - 37
How to tell if you need [service] in under a minute.
Solution: an easy win right away - 38
Ask this one question before you hire any [pro].
Solution: an easy win right away - 39
Try this before you call a [pro]. It might save you the trip.
Solution: an easy win right away - 40
The easiest way to [result] without [pain].
Solution: an easy win right away - 41
Here's exactly what to do if [emergency] happens.
Solution: an easy win right away - 42
3 things to do before [season] hits Kansas City.
Solution: an easy win right away - 43
Kansas City homeowners, this one's for you.
Trust: it's about their town, not everyone's - 44
If you live in [neighborhood], watch this.
Trust: it's about their town, not everyone's - 45
Why Kansas City weather is brutal on your [thing].
Trust: it's about their town, not everyone's - 46
What [X] years of [your work] in Kansas City taught me.
Trust: it's about their town, not everyone's - 47
The question Kansas City customers ask us most.
Trust: it's about their town, not everyone's - 48
Our customer thought this was a [$X] problem. It wasn't.
Trust: it's about their town, not everyone's - 49
Here's why we tell some customers no.
Trust: it's about their town, not everyone's - 50
You don't need to know [your industry]. You just need to know this.
Trust: it's about their town, not everyone's
Got the hook but no time to film and edit? That's what we do.
Book a free callFree tool + challenge
Build your plan. Then post for 30 days straight.
Answer four quick questions and get your first week of videos, built for your business: reels, carousels and stories, each with a hook and exactly what to film. Join the challenge and the rest of your 30 days unlocks.
Your first week is ready
Days 8 to 30 are locked
The plan was the easy part. Are you actually going to film it?
Join the free 30-Day Posting Challenge and the rest of your month unlocks right here. Every Monday you get that week’s videos, and once a week we get on a group call and hold each other to it.
Unlock all 30 days and start the challengeEach day shows up at 9 a.m. with the hook and what to film. Your plan is also saved in this browser, so you can come back to this page any day.
Next group starts soon
Join the 30-Day Posting Challenge
One video a day for 30 days, with a plan, a weekly push, and people doing it alongside you. Free.
- All 30 days of your plan unlocked the moment you join, ready to drop into your phone’s calendar
- Every Monday: this week's seven videos, what to film, and one hook to steal
- A group video call each week. I'm on every one
- Finish all 30 and I'll go through your analytics with you, free, so you know what to make more of
No spam, no sales sequence. Unsubscribe with one tap when the 30 days are done.
You're in. Here's what happens next.
- Right nowAll 30 days of your plan unlock above. Add them to your phone’s calendar so each day’s video shows up as a reminder.
- Day 1The challenge kicks off. First Monday email: your seven videos for week one.
- Every weekGroup call link in Monday's email. Bring what you filmed, get unstuck.
- Day 30Book your free analytics review. We find your winners and make more.
Coming soon
KC Business Spotlights
I'm starting a series of free spotlights on Kansas City businesses worth knowing. Know one? Nominate them, even if it's your own.
If they're picked, I'll reach out and offer a free content session: strategy, filming, and editing, start to finish. They see the whole process and keep the videos, no strings attached.
Hi, I'm Jerry.
I started Ellis Creative to help local owners get the attention their work already deserves. I build the strategy, run the camera, and edit every video myself, so you work directly with the person doing the work.
My approach is simple: serve first, put people before transactions, and measure what actually matters to your business.
Watch my 60-second introBecome a founding client
I'm taking on three founding clients at a reduced monthly rate while I build case studies. You get the full system; I get to prove it on your business.
3 spots left
$3,00050% off
- Content strategy and monthly plan
- One filming day per month
- 10 to 12 finished short-form videos
- Hooks, captions, and on-screen text
- Platform optimization
- Monthly analytics and lead report















